4 Sigma Rules for Business

Divyendra Rajawat
1 min readDec 14, 2022
Photo by Razvan Chisu on Unsplash

For running a successful business or any enterprise, you need a perfect roadmap for what you’re doing. There are mainly 4 sigma rules for business:

  1. Make Incremental Advancements: Grand vision inflated the bubble so they should not be indulged. Anyone who claims to do something great is a big suspect and anyone who wants to change the world should be more humble. Small incremental steps are only safe paths forward.
  2. Stay lean and flexible: Every company should be “lean” which is code for the unplanned. Planning is the most arrogant thing in a startup or a business instead you should try out things “iterate” and treat entrepreneurship as agnostic experimentation.
  3. Improve on the competition: Don’t try to create a new market prematurely. The only way to know you have real business is starting with an already existing consumer. So you should start your company with improving on recognizable products in the market.
  4. Focus on product, not sales: If your product requires advertising for selling your products that’s not good enough: technology is about product development not about distribution.

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